Problem Gambling Awareness Month

March is Problem Gambling Awareness Month!

Being social with players gives another boost to the ranks of a casino. As we all know social media is an excellent way for brands to reach out and be seen by a wider audience. The use of incentives by online casinos also helps when using Facebook, Twitter and Instagram as they can boost posts that offer the best deals. Definition: A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting and measurability. Setting social media campaign goals. A social media campaign should focus.

PGAM is a grassroots campaign that depends on the participation of NCPG state Affiliate, organizational and individual members, state health agencies, gambling companies, recovery groups and a wide range of healthcare organizations and providers. Groups across America hold conferences, air Public Service Announcements, provide counselor trainings, host health screening days, run social media campaigns and many other activities to increase public awareness of problem gambling and the availability of prevention, treatment and recovery services.

1. The Betting Control and Licensing Board has banned advertising and gambling on all social media platforms. In a notice signed by the Acting Director Liti Wambua, the board has also banned outdoor.
2. Sports media is betting big on sports gambling. ESPN announced on Tuesday that it is partnering with Caesars Entertainment to build a new ESPN-branded studio at its LINQ Hotel and Casino in Las Vegas.
3. Using the same techniques as Las Vegas casinos, social media companies present each of us with content that is designed to keep us coming back. SUBSCRIBE NOW $3 for 3 months.

The 2020 PGAM theme is “Awareness + Action” #AwarenessPlusAction #PGAM

The goals of this national campaign are:

To increase public awareness of problem gambling and the availability of prevention, treatment & recovery services.

To encourage healthcare providers to screen clients for problem gambling.

Please direct questions, concerns or feedback to ncpg@ncpgambling.org.

Please submit information about your events here so that we can share it with your national community!

2020 Problem Gambling Awareness Month Toolkit:

• • Problem Gambling Frequently Asked Questions –click here
  • Local Press Release Template – click here
  • Tips for Getting an Official Proclamation – click here
  • Problem Gambling Helpline Statistics – click here
  • New March Social media posts including material related to COVID-19 (English and Spanish Versions) – click here
  • (OLD) 31 Days of Social media posts (Spanish) – click here
• • PGAM Logo Horizontal JPG – Click Here
  • PGAM Logo Horizontal PNG – Click Here
  • PGAM Logo Horizontal EPS – Click Here
  • PGAM Logo Horizontal AI – Click Here
  • PGAM Logo Vertical JPG – Click Here
  • PGAM Logo Vertical PNG – Click Here
  • PGAM Logo Vertical EPS – Click Here
  • PGAM Logo Text Only JPG – Click Here
  • PGAM Logo Text Only PNG – Click Here
  • PGAM Logo Text Only EPS – Click Here
  • PGAM Ribbon Only PNG – Click Here
  • PGAM Logo Email Signature PNG – Click Here
  • PGAM Web_Banner_1500x500_YellowSomeoneYouKnow_JPG – Click Here
  • PGAM Web_Banner_1500x500_YellowHelpAvailable_JPG – Click Here
  • PGAM Poster PDF (PRINT READY) 8.5 x 11 SomeoneYouKnow – Click Here
  • PGAM Poster PDF (PRINT READY) 8.5 x 11 HelpAvailable – Click Here
  • PGAM Poster PDF (PRINT READY) 11 x 17 SomeoneYouKnow – Click Here
  • PGAM Poster PDF (PRINT READY) 11 x 17 HelpAvailable – Click Here

  High-Resolution versions available upon request. Email: JoelS@ncpgambling.org

• Gambling Disorder Screening Day is Tuesday, March 10, 2020. NCPG is partnering with the Cambridge Health Alliance Division on Addiction, which has developed a free Gambling Disorder Screening Day Toolkit.

  Click Here to access the Gambling Disorder Screening Day Toolkit

  Materials include information on:

  • What is Gambling Disorder?
  • Why Screen for Gambling?
  • About the Brief Biosocial Gambling Screen
  • The Brief Biosocial Gambling Screen
  • An electronic version of the Brief Biosocial Gambling Screen (only users see their results)
  • Gambling Resources & Referrals
  • Your First Step to Change (2nd Edition), a self-help toolkit

  and more

  Special thanks to the Cambridge Health Alliance Division on Addiction.

• Please email your state-issued proclamation to ncpg@ncpgambling.org.

Social media plays an important role in the marketing and advertising efforts of all industries, especially in the gambling industry. In fact, online betting companies have been extending its reach even to young adults who frequently use their social media accounts. According to research, their marketing efforts which include free bookie bets, have prompted fears that they are encouraging young adults and teenagers to gamble.

Promotion through Social Media

Gambling Social Media Campaigns

In an exploratory study conducted by the Victorian Responsible Gambling Foundation, gambling operators in Australia have active social media accounts. As a matter of fact, majority of them have Facebook page. Other social media networks such as Twitter, YouTube and Google+, are used by these companies in promoting their businesses and the industry as well.

Based on the same study, the type of content that these operators post on their social media accounts range from their gambling products to betting tips and sports events. Some also update their followers on competitions and promotions.

Gambling Social Media Campaign Proposal

Social Media and Gambling

Gambling Social Media Campaign Platforms

Due to the growing number of social media users, gambling companies have digitized and incorporated gambling on social media. Online gambling-themed games, such as social casino games, which are available mostly on Facebook do not require payment but instead offer in-app or in-site purchases of extra items, digital money, skills level-up and the like.

According to an Australian poll, almost one-third of the respondents had played these type of games in the past months. This may be attributed to the fact that social casino game operators exploit social media in advertising these games. Some even promote these games as “addictive.”

Effect of Social Media and Gambling

Research shows that social media use of gambling operators in promoting their business does not instigate the gambling problems of most users. However, their content and the use of social media in general prompts social media users to gamble, which may worsen the users’ pre-existing gambling problems.

Since there are no strict regulations regarding gambling advertisements in social media, it becomes easy for gambling operators and companies to promote on sites such as Facebook. Therefore, it is a must that austere measures be put in place in order to protect vulnerable users, such as migrants and the youth, from being exploited and exposed to gambling.